CarMax has chosen a new chief marketing officer and senior vice president, hiring Jim Lyski for the job, whose accolades include promoting The Scotts Miracle-Gro brand.

The move is effective immediately, and Lyski now will be responsible for directing and managing all of the company’s marketing functions, including consumer insights and strategic direction, brand, creative, digital, advertising, carmax.com, store marketing, targeted marketing, media public and community relations, and internal communications.

 “Jim’s extensive marketing experience and strategic understanding of today’s consumer will be a tremendous asset to CarMax,” said Tom Folliard, CarMax president and chief executive officer. “CarMax is in the midst of a national expansion plan, opening 10 to 15 stores in each of the next two fiscal years. We’re pleased to have Jim join us at this exciting time.”

Lyski served as chief marketing officer of The Scotts Miracle-Gro Company from 2011 to 2014, where he led all brand responsibilities, including global innovation, product development, positioning, advertising, packaging, pricing and promotions.

Lyski also previously served as chief marketing officer at Nationwide Mutual Insurance Company, responsible for corporate strategy and marketing, brand management, advertising and communications.

Lyski has held marketing leadership positions at Cigna Healthcare and FedEx Corp., as well.