Carvana executives highlighted that the company that sells used vehicles completely online is on track for a more than 1,000-percent increase in revenue during its first full year of sales.

Should the company maintain that pace, Carvana expects its 2014 revenue figure to climb to $50 million.

“Since our launch, we have been focused on reinventing the car buying experience to offer the most convenient and transparent process available that transcends generations,” Carvana president Ernie Garcia said in a press release. “From our 360-degree photo process, market-price comparison and KBB pricing tools and seven-day test-own return policy, customers can be confident they are receiving a quality vehicle at a great price.”

Carvana management is excited about what’s pushing the trajectory of its current sales path. The used-vehicle retailer isn’t just dependent upon high-tech consumers who might have been first in line for the newest iPhone.

Rather, as Garcia explained it during a previous conversation with Auto Remarketing, the site’s customer base that’s been building since the launch 18 month ago “just looks like Middle America.”

Garcia insisted buyers of used vehicles through Carvana have been broad based. The company offers a platform for shoppers to browse vehicles, find financing and coordinate delivery all online.

Following a recent expansion, nearly 2 million consumers are eligible for free delivery across three markets: Atlanta, Nashville, Tenn., and Charlotte, N.C.

In addition to home delivery, all Carvana customers can elect to pick up their vehicle at the company's car-vending machine in Atlanta.

To help keep up with growing demand, the company recently announced it was increasing its workforce by more than 50 percent. 

“The 99 percent of Carvana customers who recommended our company to their friends fuels our desire to push the envelope with new and innovative solutions to give car buyers and sellers the most convenient and transparent experience,” Garcia said. 

For more on Carvana, be sure to see the print and digtal editions of the Oct. 1 Auto Remarketing, which includes an inside look at Digital Trends, Tools & Strategies.