BANDON, Ore. and SAN DIEGO -

Dealer and consumer satisfaction with the Costco Auto Program certified pre-owned offering is on the rise, according to CNW Research.

The firm said in its latest Retail Automotive Summary that the majority of Costco CPO users — dealers and consumers —  found it to be either a “good” (31.3 percent) or “excellent” (21.8 percent) experience. Those numbers are up from 29.2 percent and 21.3 percent, respectively, in 2013.

“Box store Costco is finding its affiliation with dealers to be quite satisfying for both the dealer and the customer with over 50 percent of Costco CPO users rating their experience excellent or good,” CNW president Art Spinella said in the report.

It appears those satisfaction levels are paying off in the sales reports: there have been approximately 200,000 vehicles through the Costco Select Pre-Owned and Costco Certified Pre-Owned offerings in the last five years and is on track to move more than 50,000 SPO/CPO vehicles this year. 

More Costco News

In other news from Costco, it was announced that Polaris Industries is partnering with Costco Auto Program as the exclusive promotional partner for Costco Auto’s powersports division.

As part of the partnership, Costco members can get special pricing and incentives on certain Polaris products at participating U.S. dealers — and select Costco warehouses will have Polaris, Victory and GEM branded products on display.

Costco will include promotions of various Polaris products starting this month, including snowmobiles, off-road vehicles (Sportsman, Ranger and RZR), Victory motorcycles and GEM electric vehicles, officials said, noting that specific Polaris brand participation will vary by store and where the dealer is located.

“We are excited to announce our role in expanding the selection of powersport products offered through the Costco Auto Program,” said Tim Larson, vice president, global customer excellence, Polaris. “This program allows Costco members to experience industry-leading Polaris products at a great value while connecting members with our valued dealers to engage even more riders in our brands and lifestyle.”

Jeff Skeen — president and general manager of Affinity Auto Program, which operates the Costco Auto Program — said: “Polaris is an industry leader offering the breadth and depth of products that are a great fit for Costco members. Costco members rely on us to recommend premium products while saving them time and money. This new partnership gives us the opportunity to offer an exceptional value on powersport products without the hassle of negotiating.