In announcing the name change from Chrysler Group LLC to FCA US LLC on Tuesday, officials with the Michigan automaker emphasized in their press release that neither the location of company headquarters (Auburn Hills) nor the company’s holdings, management, board or brands would be impacted.

But what about the used-car side? What is the branding impact to the certified pre-owned program of the formerly titled Chrysler Group?

According to Eric Swanson, who heads up the CPO programs for these brands, the effect is minimal.

Although the warranty on vehicles will say “backed by FCA US LLC,” the branding should remain the same, said Swanson, who explained in an email to Auto Remarketing that “the logo and identity is more related to the brands than it is the corporate entity.”

He also noted that brochures and posters will eventually be reprinted with the new corporate name included, “but the look and feel of the logo will be unchanged.”

Beyond the pre-owned world and speaking to the overall name change on a corporate level, retail consumers aren’t likely to notice much change, either, says Karl Brauer, senior analyst for Kelley Blue Book.

“Changing the name of Chrysler's parent automotive group will mean little to the average consumer. Car shoppers are often unaware of these corporate naming structures, instead paying far more attention to a vehicle's badge, the name on a dealership or the name referenced in marketing messages,” said Brauer.

“All of those names will continue to be ‘Chrysler’ and will be attached to much better product, including the all-new 200 and updated 300 sedans for 2015,” he continued. “In the eyes of the car-buying consumer, these improvements in product quality will do far more to strengthen the Chrysler brand than any corporate name changes might do to weaken it.”