dealerIQ announced that it has released its online trade appraisal platform tradeIQ, which is designed to produce increased user engagement on dealer's websites.

The auto dealer software provider said by maximizing user engagement via the newly introduced platform, dealers can expect less abandonment and higher conversion, which leads to more website visitors into the store.

"The online trade valuation software industry has for years refused to evolve to keep up-to-date with current web engagement standards," dealerIQ co-founder Aaron Haimovitz said in a news release. "As a result, car dealers have had no alternative but to use dated technology on their website, driving high abandonment of the visitors they so dearly pay for."

dealerIQ said tradeIQ maximizes the conversion of website visitors to leads by offering a modern interface that also retains each dealer's unique brand. 

"Existing trade solutions require visitors to complete lengthy forms resulting in high website abandonment. tradeIQ was designed from the ground up to disrupt the trade appraisal landscape," dealerIQ said.

Through an easy-to-use wizard, the new platform presents visitors with engaging information such as service recall information, estimated credit score and vehicle affordability.

Additionally, dealerIQ said tradeIQ can be easily embedded into a dealer's existing website and designed to integrate smoothly with the brand of a dealer that consumers have come to know.

"Dealers have been held ransom and have come to expect high website abandonment," Haimovitz added. "tradeIQ aims to change the way trade appraisal solutions should work for both dealers and potential customers."