Dealers who want a new hook to reach their customers and drive traffic to their service departments could leverage the marketing and safety initiative orchestrated by the Rubber Manufacturers Association (RMA).

Under the banner of National Tire Safety Week 2016, RMA is offering free “Be Tire Smart” brochures and other materials. Participating dealers can join the nationwide effort to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.

National Tire Safety Week — which will be celebrated May 29 through June 4 — is an initiative of RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. RMA is the national trade association for tire manufacturers.

“National Tire Safety Week is all about reminding busy consumers of the importance of taking good care of their tires,” said Anne Forristall Luke, RMA president and chief executive officer.

“Properly maintained tires have a proven, positive impact on safety, save consumers money and benefit the environment through greater fuel economy, Forristall Luke continued.

The Be Tire Smart program is funded by RMA’s tire manufacturer members:

—Bridgestone Americas
—Continental Tire the Americas
—Cooper Tire & Rubber Co.
—Goodyear Tire & Rubber Co.
—Michelin North America
—Pirelli Tire North America
—Toyo Tire Holdings of Americas
—Yokohama Tire Corp.

Dealers interested in obtaining free RMA materials for National Tire Safety week can order them online at www.betiresmart.org.