On Thursday, DealerSocket announced that after recently partnering with the insurance comparison website, FetchAQuote.com (Fetch), its newly released iDMS platform for independent dealers now allows dealer clients to easily use the site to find auto insurance for customers who have a hard time obtaining coverage.

"Our independent dealers often work with customers who have no insurance or are extremely difficult to insure,” said Jennifer Lee, vice president of product development at DealerSocket. “One of the biggest benefits of offering Fetch to iDMS users is that it helps buyers get insured quickly, cheaply and at all hours of the day. We focus on integrations that will save our dealers time and money. Fetch does both, so we look forward to a long and fruitful partnership."

Fetch offers a substantial collection of non-standard insurers who can provide coverage to customers with poor credit and bad driving histories.

"Every single day, car dealerships struggle to close deals for customers who either have no auto insurance or expensive insurance. As the buyer's insurance bill goes up, the amount the customer can spend on the vehicle, options and back-end products goes down," said Berk Jolly, chief executive officer of Fetch. "Why should dealers continually be asked to lower the price of the vehicle when the real problem in the negotiations is the customer's high cost of insurance? That's something Fetch can easily fix, and I'm excited we will now do so for iDMS users."

Now that the two programs have integrated, iDMs dealer clients can access Fetch using their DealerSocket login just by clicking on "Save Customers Money on Car Insurance" within the Deals module in iDMS.