DRIVIN, a data-driven service designed to help dealers source used vehicles — announced Monday it has expanded into Florida.

And this might be the first release of many, as DRIVIN management said the growth into Florida is “the first step in a bigger national rollout plan for 2016.”

The company also reported it has chosen Ann Marie Long as senior account executive to lead the new dealer partnerships in Florida. The company said the key initial focus will be on the Fort Lauderdale, Miami, Orlando, Tampa and West Palm Beach markets.

Long has held multiple sales, training and product positions in a variety of companies in the auto business, including Edmunds, Cars.com and Digital Air Strike.

"Anne Marie is extremely familiar with the automotive industry and the challenges automotive dealers face today as they work to meet the increasing demands of used-car shoppers," said Kayne Grau, chief executive officer of DRIVIN.  "We are excited to have her on board to help us launch the DRIVIN service to dealer partners in Florida."