Edmunds, AP partner to publish consumer-centric auto content

SANTA MONICA, Calif. - 

Edmunds announced Wednesday that it has struck a new content collaboration deal with The Associated Press to produce articles for its "Behind the Wheel" column.

Edmunds has signed on to provide weekly content to the AP column, which covers vehicle comparisons, car shopping tips, consumer advice and expert automotive opinions.

"This collaboration makes perfect sense, The Associated Press has a stellar reputation as one of the most trusted independent news sources, and Edmunds is known as one of the most trusted resources for unbiased automotive information," Edmunds chief executive officer Avi Steinlauf said in a news release.

"We're thrilled to leverage the expertise of our industry-leading vehicle testing and consumer advice teams to help the AP's millions of readers find their perfect vehicle."

The "Behind the Wheel" content from Edmunds will be published by the AP on Wednesday mornings, according to the company.

Additionally, Edmunds said articles will be bylined by its editors and will cover a wide range of consumer-centric topics.

"We are pleased to be working with Edmunds to offer additional automotive content to AP's members and customers that's timely and useful," added Lisa Gibbs, director of news partnerships at the AP. "The content provided by the experts at Edmunds aligns with AP's mission of accurate, unbiased reporting."

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