HOUSTON -

Those shopping for a Hyundai in Houston this weekend may be surprised by what they find at Humble Hyundai and North Freeway Hyundai. Edmunds.com’s car buying experts will be at the two dealerships Friday and Saturday to “take over” the showrooms and offer an “unprecedented shopping experience.”

The two dealerships will feature the Edmunds.com Price Promise service, allowing every new car in stock to be available at “guaranteed upfront prices,” which, according to Edmunds.com, will be set at or below Edmunds’ True Market Value prices. The experts will be on site to answer shoppers’ questions and provide advisement.

“We put extra emphasis on customer service and, by inviting Edmunds.com into our store, we hope to give our customers the best car buying experience they’ve ever had,” said Paul Peebles, North Freeway Hyundai’s owner and president.

“With the trust and expertise of Edmunds.com guiding them through the process, we expect to get more customers on their way to celebrating the holiday season in a brand new Hyundai,” said Karl Krell, Humble Hyundai’s general manager.

According to the company, its Price Promise program was created to give shoppers a “convenient and reliable way to know exactly what price they’ll pay at the dealership,” solving an issue that, according to a company survey, revealed that the biggest need left unmet for car shoppers was getting an actual price for a car.

“This weekend’s ‘takeover’ is just one of many initiatives we have underway to help car shoppers feel good about their new car purchase,” said Seth Berkowitz, president of Edmunds.com. “We’re excited to partner with forward-thinking dealerships like Humble Hyundai and North Freeway Hyundai who share our goals to continue building a better car shopping experience.”

The event will last between 9 a.m. (CT) and 9 p.m. on both Friday and Saturday.