Former Chrysler Boss LaSorda Returns as New Fisker Exec


ANAHEIM, Calif. - 

Tom LaSorda is back in the automaker business.

The former chief executive officer, president and vice chairman of Chrysler Group revealed Thursday he is joining electric vehicle manufacturer Fisker Automotive in the newly created role of vice chairman of the board and chairman of the board’s strategy council.

The company indicated LaSorda will also work as an executive advisor to the management team on day-to-day operations, reporting to Fisker co-founder and CEO Henrik Fisker.

A well-known industry executive with more than 30 years of experience, LaSorda joined Chrysler in 2000 before retiring in 2009. Officials recounted LaSorda played an integral role in the sale of Chrysler to the Fiat Group.

Prior to his service with Chrysler, LaSorda held a number of executive positions at General Motors during a 23-year span.

LaSorda is currently a co-founder of a venture capital fund — Stage 2 Innovations — with Manoj Bhargava, the sole investor and owner of 5-hour ENERGY based in Farmington Hills, Mich.

In his new role, LaSorda will work closely with Fisker’s chief operations officer Bernhard Koehler, chief financial officer Joe DaMour and newly appointed chief commercial officer Richard Beattie.

“We are delighted to welcome Tom to the leadership team of Fisker Automotive,” Henrik Fisker stated.

“The company is entering a new stage of growth, to which Tom’s strategic vision and experience will be vital,” Fisker continued. “His appointment sends a strong statement about the future direction of Fisker Automotive as it becomes a global car company.”

Fisker chairman Ray Lane added, “LaSorda is joining a board that has recently been expanded to include Mindy Grossman, Scott Sandell and Timothy Shriver.”

The OEM also highlighted the background of its new board members:

—Grossman is CEO and a director of Home Shopping Network (HSN) where she oversees a $3 billion retail portfolio and brings extensive retail and apparel industries through her experience at HSN, Nike, Ralph Lauren and Tommy Hilfiger.

—Sandell is a general partner with New Enterprise Associates (NEA) where he focuses on investments in information technology and alternative energy and oversees NEA’s operation in China. He is also a board member for numerous green energy and technology companies.

—Shriver is an entrepreneur and film producer, who is also chairman and CEO of the Special Olympics which serves nearly four million intellectually disabled athletes in 179 countries throughout the world.

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