A former Dominion Dealer Solutions executive joined the team at The Next Up as vice president of sales on Tuesday.

Bringing to the company more than 14 years of experience in the automotive industry is Mark Stringfellow, who most recently served as the national sales manager of key accounts for Dominion Dealer Solutions.

In his new role, the company indicated Stringfellow will be responsible for business development and the creation of key partnerships to drive aggressive growth for The Next Up, a retail sales process (RSP) that is geared to make sales teams more effective and increase test drives, write-ups and sales.

The Next Up highlighted Stringfellow comes to the position with a wealth of knowledge on both automotive industry processes and inventory management from his time spent at Dominion. During his 14 years with the company, Stringfellow held numerous roles including: operations manager, marketing director and national sales director of key accounts working with automotive groups like Asbury, AutoNation, Lithia, Larry H. Miller, Sonic and Van Tuyl, among others.

“I’ve worked with enough management teams and stood in enough dealership showrooms to see missed opportunities across the board. Missed opportunities are driven by all the moving parts in a store that must be managed by sales managers,” Stringfellow said.

“With The Next Up, we bring true transparency to the management team based on what’s happening on the dealerships lot and the showroom in real-time,” he continued. “Sales managers can now see where the fall off is during the sales process and make immediate adjustments in order to sell more vehicles.

The Next Up is the first technology I’ve seen that takes the known entity of digital traffic and combines it with the unknown entity of walk-in traffic and outputs a true traffic number,” Stringfellow went on to say. “From there, management is able to coach and condition their team on how to grab those missed opportunities, improve in areas in which they’re weak, and increase their sales each month.”

The Next Up founder and chief executive officer Clint Burns added, “We’re looking at a year of tremendous growth and obviously Mark’s work during his time at Dominion and the relationships he established while there will help propel us to the next level.

“Mark immediately understood the value of having transparency across the sales team and the invaluable knowledge our back end data provides. We’re thrilled to have him on the team,” Burns said.

For more information about The Next Up’s retail selling process, visit www.thenextup.com.