On Monday, Dealer.com announced that General Motors certified its Digital Advertising Solution as an in-Market Retail (iMR) Turnkey Product.

The approval gives GM Dealers access to purchase Dealer.com's advertising product and receive co-op reimbursement from GM for their investment.

"GM's approval of Dealer.com Advertising will create more lucrative advertising and sales opportunities for their entire dealer network," said Andy MacLeay, director of digital marketing at Dealer.com. "Dealers now have greater choice on where to most effectively spend their digital advertising dollars."

Dealer.com provides dealers multi-channel advertising that integrates paid search, retargeting and display advertising, as well as unified analytics into a combined strategic portfolio.

Additionally, with the certification, Dealer.com Advertising will be included within GM's Dealer Vendor Advisor Portal that connects iMR Turnkey Vendors with GM Dealers.