Hyundai Motor America announced today it has chosen a new vice president and chief marketing officer.

Picked for the position is Dean Evans, the former chief marketing officer of Subaru of America and a veteran of such companies as LotLinx, Dealer.com and Dealix.com.

Evans will now be responsible for all Hyundai marketing and advertising activities in the U.S., and will officially be joining the company on Aug. 17.

The new marketing officer will report to Dave Zuchowski, president and chief executive officer of Hyundai Motor America.  

"Dean has a remarkable background, which will prove invaluable to Hyundai as our company moves forward in the ever-changing auto market," said Zuchowski. "Dean's proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team."

The company pointed out Evans is known for his work in brand building and implementing innovative digital marketing programs to drive demand.

He has also been at the helm of several automotive digital marketing start-ups, including serving as CEO of LotLinx Inc.; VP of marketing of Dealer.com, now a Cox Automotive company; and VP of marketing of Dealix.com.

"I am excited to join the world-class Hyundai team. Under Dave Zuchowski's inspiring leadership, along with a terrific product line, I believe we are well-positioned to grow the Hyundai brand to new heights of awareness, dimension, emotion and clarity," said Evans.

Evans brings more than 25 years of automotive experience to the company, including time in sales. In fact, he began his career as a Pontiac sales consultant in Boulder, Colo.,  and also spent time as a general manager at a metro Chrysler dealership, as well as at Land Rover.  

In another bit of big news coming out of the digital automotive space, Cars.com founder and former president Mitch Golub has been named a director at DRIVIN, a recently launched online solution that aims to help dealers secure pre-owned cars at wholesale prices.