Infiniti dealerships throughout the country will now be able to work with automotiveMastermind to implement its predictive analytics technology, which provides dealer sales teams key insights and valuable consumer information unique to car shoppers, the company announced on Monday.

Since the year began, Infiniti is the second OEM to partner with the predictive analytics and marketing automation technology provider, and the 10th brand overall.

“As Infiniti is seeking to drive business in the highly competitive luxury market, this is the perfect opportunity for us to help them improve sales and customer retention,” Marco Schnabl, automotiveMastermind chief executive officer and co-founder, said in a news release. “The recent introduction of the QX50 concept demonstrates that Infiniti is looking to gain traction in the booming crossover market segment.

“Our behavior prediction technology helps dealerships tap into that growing market by showing them who they should be contacting and marketing to in order to generate the fastest and most efficient growth of sales.”

The automotiveMastermind technology encompasses a proprietary algorithm that crunches thousands of data points to calculate how likely a consumer is to purchase a new vehicle.

Dealer management system information is combined with big data — which includes social media, financial, product and customer lifecycle information to produce an automotiveMastermind Behavior Prediction Score — one simple number which is a ranking from 0 to100.

Scores closest to 100 illustrates that a consumer is more likely to buy.

Additionally, the technology can feed talking points and customized micro-targeted predictive marketing campaigns directly to sales teams’ desktops and mobile devices.

The talking points can then be complemented with customized customer-specific and micro-targeted predictive marketing campaigns.

“Dealers cannot rely on pricing or new design elements alone to increase sales – with Mastermind they are able to use sophisticated technology to let them know exactly who is ready to buy,” automotiveMastermind sales and marketing vice president Andrew Gillman said. “Our success lies in determining the motivating factors for each individual person. As soon as a dealer partner on-boards our technology they see immediate gains in retention and sales.”

The other OEMs automotiveMastermind currently works with are Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz, MINI and Toyota.