In an effort to eliminate distracted driving during the holidays, Jim Ellis Automotive Group recently announced that employees at each of its 15 dealerships are taking a pledge to be more attentive.
For every person who takes the pledge before January, the group said it will make a donation to the National Safety Council.
“All too often we hear of vehicle accidents and lives lost as the result of distracted driving,” Jim Ellis Automotive Group president and chief executive officer Jimmy Ellis said in a news release.
“As an organization that helps meet the mobility needs of our local communities, we also want to be a voice in those same communities challenging drivers to operate their vehicles responsibly. I invite you to join with my family and the Jim Ellis Automotive staff in a pledge to be a more attentive driver. Put away distractions that take your eyes off the road, your hands off the wheel and your mind off the drive ahead. We each have the capability to make the roads we drive on at least one driver safer,” Ellis continued.
Anyone interested in joining the campaign can take the pledge at jimellis.com.
The pledge reads “I pledge to keep my EYES on the road, my HANDS on the wheel and my MIND on the drive ahead.”
“We are honored to partner with the Jim Ellis Automotive Group and its initiative to end distracted driving,” added National Safety Council chief development officer Jennifer Steffus.
“Preventable deaths are at an all-time high and we are losing tens of thousands of people on U.S. roads every year. We commend the Jim Ellis Automotive Group for taking action and helping to save lives by asking others to drive attentively,” he concluded.