Kelly Blue Book’s Price Advisor is the focus of its recently launched “We Wrote the Book” national marketing campaign.

Price Advisor provides car buyers guidance on how much they should pay for their next vehicle.

“Kelley Blue Book Price Advisor helps car shoppers buy with confidence, and with our continued expansion of other tools to revolutionize car research, we continue to build our reputation as the most trusted advisor for the complete vehicle shopping experience,” Jessica Stafford, vice president of marketing at Kelley Blue Book, said in a news release.

KBB developed its latest ad campaign with Los Angeles advertising agency Zambezi.

The campaign targets men and women 18 to 49 years old with a focus on sports and entertainment programs, according to KBB.

“With 83 percent of car buyers utilizing third-party sites like KBB.com when researching and shopping for a vehicle1, it’s critical that we deliver a helpful, high-quality online experience to every Kelley Blue Book user, especially when it comes to price,” Stafford added.

“We Wrote the Book” is set to run in two formats via cable, network and streaming television platforms and digital media.

To view the “We Wrote the Book” 30-second ad, visit KBB’s YouTube channel or see the ad in the window above.