It was a clean sweep for Lexus in the NADA Dealer Attitude Survey.

In the winter version of the semiannual survey that gauges franchised dealer sentiment of franchise value, Lexus earned the No. 1 spot in all three categories:  

• Overall ranking
• Consideration of dealer input on product, product quality concerns and advertising
• Dealer response to the survey

Lexus is going on three consecutive years (so, six straight surveys) of earning the No. 1 overall spot. For the past six years, Lexus has not fallen out of the  top five overall, NADA said.

“Facilitating open, honest and productive discussions between auto manufacturers and their franchised dealers is one of the most important functions of NADA,” NADA president Peter Welch said in a news release.

“Our members rely on the dealer attitude survey to present a comprehensive assessment of dealer sentiment to their manufacturers, and the automakers rely on it as a vital tool for improving their business practices,” he said.

Complete rankings are as follows:

Overall Rankings

1. Lexus
2. Toyota
3. Subaru
4. Honda
5. Porsche
6. Ford
7. Mercedes-Benz
8. Kia
9. Jeep
10. Audi

Listens Well to Dealers

1. Lexus
2. Toyota
3. Subaru
4. Honda
5. Ford, Kia (tie)  
7. Hyundai, Lincoln, Mercedes-Benz, Porsche

Dealer Response Rate

1. Lexus (89% of dealers completed survey)
2. Mercedes-Benz (85%)
3. Hyundai, Porsche (tied at 81%)
5. Toyota (76%)
6. Ford, Audi (tied at 73%)
8. Lincoln (68%)
9. Fiat, Jaguar (tied at 66%)

In the news release, Welch lauded all brands earning top 10 scores in any of the categories.

“Brands that rank in the Top 10 among their peers in the marketplace are clearly doing something right, and they deserve recognition for it,” Welch said.