With the aim of streamlining the website experience across all 382 Mitsubishi dealerships in the U.S., Mitsubishi Motors North America on Monday announced its selection of a third preferred website provider.

Named as one of only three such providers for Mitsubishi dealers is Haystak Digital Marketing.

The Mitsubishi Motors’ program will offer dealers access to comprehensive website solutions at special rates, while providing a more consistent customer experience across all tiers, company officials said.

“Consumers spend the majority of their car shopping time online, so it is incredibly important for automotive marketers to use the latest technology and solutions available to reach those shoppers,” said Duncan Scarry, general manager and founder of Haystak Digital Marketing.

“We are proud to be selected as one of the preferred website providers by Mitsubishi Motors and look forward to working with their dealers to build exceptional websites that help them connect with consumers whenever and wherever they shop,” he said.  

Haystak developed the HAYSTAK KORE360 website platform with the needs of today’s dealerships and automotive marketers in mind.

Its responsive technology automatically detects the type of device used to access the website, making it easier for dealers to reach consumers.

In addition to the HAYSTAK KORE360 platform capabilities, Haystak said its selection as an MMNA preferred website provider is also due to the company’s technical expertise, knowledge of SEM and SEO, ability to train and support dealers, comprehensive reporting capabilities and experience with similar OEM programs.

Haystak will offer a three-year, fixed-price model for website solutions, with additional products available for purchase.