To conclude coverage from the Best CPO Dealers in the USA issue of Auto Remarketing, we share some certified pre-owned strategy from the top-selling Toyota CPO dealer as well as insight from a Volvo store that made the cut.

Starting with Toyota, Auto Remarketing asked how dealers can increase CPO awareness among consumers, and which strategies have been found to be effective.

“We don’t have any strategies to increase CPO awareness among customers. We certify all qualified units to provide a good physical presence on the lot. We’re fortunate our manufacturer is committed to supporting the program and offer what I believe is the best CPO website in the industry,” Ray Sanabia, general sales manager at Cavender Toyota, said via email.

Meanwhile, on the Volvo side, we posed this question: To a customer who perhaps isn’t aware or familiar with CPO, how do you educate them about its benefit?

“We try to use the factory brochure and signs around the store to help educate the customer. We will also try and use the certified checklist,” said Drake Jacobson, pre-owned manager for Borton Volvo.

The complete top 10 CPO lists for Toyota and Volvo are below, along with full-year 2016 CPO sales, is below. For a full run-down of 21 brands and their respective top certified pre-owned dealers, see the Feb. 15 issue of Auto Remarketing. 

Toyota
1. Cavender Toyota 3,410
2. Longo Toyota 3,260
3. Don McGill Toyota of Katy 2,208
4. Toyota of Boerne 2,095
5. Charles Maund Toyota 2,015
6. Boch Toyota 1,961
7. Kendall Toyota 1,720
8. Koons Tysons Toyota 1,696
9. Arlington Toyota 1,649
10. Findlay Toyota and Scion 1,618

Volvo
1. Autobahn Motorcars 346
2. Crest Volvo Cars 300
3. Boston Volvo Village 286
4. Borton Volvo (Golden Valley) 244
5. Volvo Cars Annapolis 231
6. Niello Volvo of Sacramento 230
7. Stillman Volvo Cars 222
8. Park Place Volvo 213
9. Prestige Volvo 203
10. 128 Volvo Cars 191

Staff Writer Chris Hart-Williams contributed to this report.