NADA Regulatory Affairs has spotted a regulatory update dealers may want to pay attention to: the Federal Trade Commission announced Friday that it has updated its informal staff publication — “FTC’s Endorsement Guides: What People Are Asking” — to help answer questions regarding the legal principles involved with disclosing material connections between advertisers and endorsers.

The fundamentals, as listed on the FTC website, include:

1. Endorsements must be truthful and not misleading.

2. If there’s a connection between an endorser and the marketer of the product that would affect how people evaluate the endorsement, disclose it clearly and conspicuously.

3. If the advertiser doesn’t have proof that an endorser’s experience represents what consumers will achieve by using the product, clearly and conspicuously disclose the generally expected results in those circumstances.

According to NADA Regulatory Affairs, the updated guidance could affect dealer marketing efforts. The frequently asked question section covers trending questions the commission has been receiving recently, including, “Is there special wording I have to use to make the disclosure?” as well as more emphasis on social media inquiries, such as, “What about a platform like Twitter? How can I make a disclosure when my message is limited to 140 characters?”

To see the full version of the FTC guide, click here.

In other news, the National Automobile Dealers Association is hosting its 2015 Dealership Workforce Study with an extended participation deadline ending June 30.

NADA and ATD member participants in the study will receive certain perks for participating in the study, including a complimentary dealership-specific basic report, a complimentary comprehensive industry report, an enhanced report with franchise-specific market date (for a nominal upgrade fee) as well as an enhanced report/search tool bundle (as well for a discounted upgrade fee).

For more information on what is included with participation with the study and the benefits, visit the NADA Workforce Study website.