PALO ALTO, Calif.  — Tesla Motors unveiled its new website that allows visitors to not only make a reservation to purchase a vehicle, but also read about Roadster innovations, view photographs and learn about Tesla's technology, among other features.

There are also customer testimonials designed to emphasize what Tesla believes to be the benefits of electric vehicles. The site also includes insight from Tesla engineers regarding energy efficiency, battery pack architecture and charging electric vehicles (a process officials said on the site is "effortless").

"Teslamotors.com is for many, the first introduction to Tesla and EVs. It is designed to captivate, entice and educate everybody who comes to our site," commented chief designer Franz von Holzhausen.

"Our website promotes the company's purpose and overall identity," von Holzhausen added.