How consistent and accurate is your online marketing presence? A new assessment tool aims to let you know.

On Monday, Maritz Dealers Solutions/Opportunity Max announced the release of its new digital marketing review service, called WEBCHECK√, designed to examine a dealership’s digital assets to check the consistency and accuracy of its overall online marketing presence.

The new tool offers an audit approach and discovery process, starting with a comprehensive checklist analyzing a dealership's total digital marketing footprint including website, social media, SEO/PPC and presence on third-party consumer automotive websites.

Currently being offered to dealerships on a free-trial basis, the goal of WEBCHECK√ is to help sell more vehicles by making a dealer's digital marketing presence work smarter and more efficiently, company officials said.

“Traditional digital marketing audit software requires a steep learning curve, costs an exorbitant amount for licensing, and enforces a specific methodology on the end user,” said Mitch Cummins, president of Opportunity Max and senior vice president of Maritz Dealer Solutions.

“It’s about time the automotive industry has access to an introductory analytical tool for dealer marketing teams to quickly assess and implement improvements into their existing CRM systems, ” he said. “WEBCHECK√ is simple, easy to use, and actually fosters the planning, evidence gathering, and reporting process for the user.”