NIADA Member Services announced on Friday that it launched the National Affinity Partner Program (NAPP), a new partnership program, which gives NIADA member dealers increased access to partner providers’ products and services they use daily.

“This new affinity partnership initiative focuses on firms that serve certain segments of the insurance/financial services markets as well as new leading-edge entrepreneurial firms entering our market,” said NIADA senior vice president of member services Scott Lilja in a news release. “We are excited to kick off 2017 with this innovative and powerful new member services initiative.”

NAPP partners are highly vetted to ensure they offer members innovative and impactful solutions, according to NIADA.

The partner providers experience an evaluation process similar to that of NIADA’s existing partnership programs, the National Corporate Partner and National Member Benefit programs.

The group of NAPP members include: AutoPoint, Berkshire Risk Services LLC, DealerRater, Frazer Computing, High Tech Locksmiths, Keystone Automotive Operations, Northland Used Car Leasing and Daily Rentals and Reynolds and Reynolds Document Services.