Brake fluid diagnostic purveyor Phoenix Systems announced a new partnership last week to offer the company’s Project Stop Safe system to members of the National Independent Automobile Dealers Association.

The goal of the program, which facilitates Phoenix System’s brake fluid safety inspection, is to give NIADA members the opportunity to equip their dealerships with the materials to advertise and use the company’s brake fluid diagnostic products while increasing the dealer’s revenue and potentially benefit their reputation for caring about safety. The initial step of the project, which offers complimentary brake fluid testing, is designed to drive new and return customers to the dealerships.

According to Phoenix Systems, dealers will receive advertising samples, coupons, brake fluid report cards, email campaigns, word tracks for service advisers, press releases, posters and other required materials, such as the brake fluid test strips themselves, to help aid the process.

Scott Lilja, the senior vice president of member services at the NIADA, believes the Project Stop Safe program is a good compliment to the other benefits the association offers to its members.

“Our partnership with Phoenix Systems aligns very nicely with our member’s focus on community service and customer safety,” Lilja said. “We are very pleased to offer our auto dealer members this outstanding vehicle safety and service program that, for a very small investment, allows them to test and ensure customer vehicle braking systems safety.”

Ben Martinsen, the vice president of marketing and operations at Phoenix Systems, thinks independent dealers will increase profitability and community engagement with his company’s program.

“We saw a need and chose to work with independent car dealers because they already have the necessary equipment if a repair is needed,” Martinsen said. “We have found that most dealers are very community focused and want to do their part in giving back.”

To learn more about Project Stop Safe, click here.