WASHINGTON, D.C. -

Through a program originating within its stores’ vehicle repair departments, Penske Automotive Group announced Wednesday that it will be supporting Paralyzed Veterans of America during a year-long fundraising campaign called, “Service Matters.”

Officials highlighted that campaign proceeds will benefit Paralyzed Veterans’ Mission: ABLE, which ensures that severely injured veterans receive the jobs, care and benefits.

“Paralyzed Veterans of America’s work for veterans is admirable and important,” Penske Automotive Group president Robert Kurnick Jr. said. “It’s an honor for Penske to be a part of this fundraising effort. Through this great partnership, we can continue to change lives of our American heroes and remind citizens, communities and ourselves, that service really does matter.”

Beginning Wednesday through Dec. 31, Penske indicated that it will encourage customers to donate $1 to Paralyzed Veterans of America when servicing a vehicle at a group dealership. Penske will then match each donation up to $500,000.

“As a nonprofit organization, every dollar raised on our behalf counts, and makes a difference in the life of a veteran,” said Al Kovach Jr., national president of Paralyzed Veterans of America. “We thank Penske Automotive Group for joining our cause to support our most severely disabled veterans, and we look forward to seeing this partnership grow.”

Combined with Paralyzed Veterans’ engagement with Penske Truck Rental, organization officials pointed out this new campaign makes Penske the largest contributing corporate donor in this current fiscal year.

Currently, Paralyzed Veterans of America said more than 44,000 American veterans live with paralysis. The organization noted spinal cord injuries can cost up to $3 million per person in health care expenses, and veterans benefits aren’t always guaranteed.

Furthermore, the organization pointed out more than 85 percent of severely disabled veterans are currently unemployed. Paralyzed Veterans of America provides free programs and services to these veterans to help them live full and productive lives.

To learn more about Paralyzed Veterans programs and services for veterans or how to support them, visit www.pva.org.