Podium, a platform that provides tools for businesses to build and manage their online reputation, revealed a new partnership with CDK on Friday.
The collaboration with Podium will automate CDK's customer reviews process in more than 27,000 retail locations.
“We’re excited to become a member of CDK’s Third Party Partner Program, and provide dealers with value-added services through data integration,” Podium chief executive officer and co-founder Eric Rea said in a news release.
“By automatically sending out a review invitation immediately following a car purchase, CDK’s customers will now be able to capitalize on customer insights to make faster, better-informed decisions while also building an online reputation to drive purchase decisions for the dealership.”
Podium’s technology is designed to help dealerships boost local search ranking as well as increase trust and loyalty with consumers.
CDK’s customers can now automatically send out a review invitation right after a car purchase.
The direct engagement allows dealers to capitalize on consumer insights to make better-informed decisions, Podium said.
"Podium and CDK's technology will help us increase visibility and reach to prospective customers across our 27 dealerships in the Chicago and Indiana area,” said Ryan Rohrman, director of operations at Bob Rohrman Auto Group. “This integration will help us more efficiently grow our online presence on the sites that matter most to our prospective customers.”
Increasing the amount of reviews for dealers can also impact local SEO, which expands visibility and reach to prospective customers, according to Podium.