PITTSBURGH -

Women-Drivers.com released the results of its 2015 U.S. Women’s Car Dealerships Report last week, and most of the metrics studied showed an increase in satisfaction among females while shopping for cars and purchasing these vehicles.

According to Women-Driver.com data, women were responsible for buying over 13 million cars at new-car dealerships last year, which boils down to 36,000 per day.

“It’s a very competitive industry” shares Women-Drivers.com president, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in a dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”

According to the site, women only visit an average of two dealerships prior to buying a car. And it’s crucial to make a good first impression, as 60 percent of women who leave without purchasing, do not return to that dealership.

The report, which pulls from over 3,450 women’s surveys from the company’s website, showed that when shopping for a vehicle, the sites Women Satisfaction Index (WSI) rose to 4.37 on a five point scale, up from 4.25 last year.

The top ranked-brands by women while shopping for their new vehicle were Volkswagen, Ford, Chevrolet, Jeep and Buick.

And when female shoppers are ready to get the keys to the vehicle they have chosen, the overall WSI for purchasing went up to 4.73, rising from 4.65 last year.

Mercedes-Benz remained the top-ranked automaker by women when purchasing a vehicle, followed by Lincoln, Dodge, Jeep and Chrysler.

And for the increasing number of people choosing to lease instead of own, women shoppers also saw a jump in service in this respect.

When leasing a vehicle, women gave dealerships a WSI score of 4.88, up slightly from 4.80 in 2014.

And it seems sales reps concentrating on leasing are doing something right; according to Women-Drivers.com, 98 percent of women would recommend their sales adviser when leasing a car.

Interestingly, according to the report, women report the average time to buy a car is three hours and twenty minutes — which is significantly more time than the 90-minute mark recent studies suggest dealers should shoot for.

Say a female shopper has purchased a vehicle from your store and brings it back in to be serviced.

Women’s satisfaction in this respect rose considerably. When servicing a vehicle, the WSI rose to 4.57, up significantly from last year’s 4.38.

The top five rated servicing brands by women are all luxury brands: BMW, Volvo, Mercedes-Benz, Porsche and Audi.

Service centers may need to work hard to keep these female customers coming back in, though, as the No. 1 reason women don’t go to the service department at their original dealership is because they weren’t satisfied with their last visit.

Women-drivers.com offered one way to alter this statistic:

The top requested item by women who have to leave their car overnight for service? A car to drive home — a practice normally reserved for luxury brand dealerships.