Search Optics has introduced the Virtual Business Development Center (VBDC), a turnkey solution for comprehensive automotive dealer lead management that is designed to improve response times, increase lead conversion rates and reduce the cost of sale for dealers, the company announced on Tuesday.

“As a digital marketing company with many years of specialization in the automotive market, Search Optics knows the challenges and pain points that dealers face,” Search Optics chief executive officer David Ponn said in a news release. “In developing the VBDC, we’ve applied our global knowledge and local focus to produce the most effective lead management approach available for dealers today.”

Over three months, Search Optics said it administered a pilot program to measure VBDC’s potential results.

VBDC proved to boost lead generation by facilitating high engagement with prospects through an accelerated communication cycle. The pilot program’s results showed an improvement of initial response times within 10 minutes, according to Search Optics.

“Dealers generally have limited resources to manage, respond to and capitalize on leads, which results in missed opportunities and lost revenue,” Ponn said. “By shortening lead response times and more effectively managing customer engagement, VBDC is proven to produce more appointments in the showroom, and ultimately, to reduce the cost of each sale.”

Through VBDC leads are responded to by a live person on a 24-hour clock within minutes and following the initial engagement, each prospect receives consistent follow-up, Search Optics said.

In addition to timely lead response times, VBDC’s key offerings include:

• VBDC agents who are automotive-experienced and go through extensive training to ensure the highest levels of customer service
• Personalized and OEM-compliant responses, the VBDC solution provides complete compliance with all OEM communication requirements such as the GM IMR and Cadillac Pinnacle programs

“VBDC is highlighted by experienced agents who use industry-leading practices and personalized processes to manage the entire lead development program in partnership with Search Optics’ auto dealer clients,” the company said.

For more details about the VBDC, visit the Search Optics website.