Stream Companies, a fully integrated advertising agency in business for more than 20 years, named Subi Ghosh as its new senior director of dealer strategy this week. Stream highlighted that Ghosh’s breadth of experience running successful eCommerce and sales departments at dealership groups and, more recently, building a small digital agency makes her a perfect fit for this newly created role.

Ghosh’s position will be to enhance Stream’s role in working alongside clients in supporting their business objectives through digital marketing and improved online sales processes and digital retailing.

“Subi’s track record and reputation in the automotive industry is second to none. We are thrilled to welcome her to the Stream Team and will enjoy watching her lace up her orange sneakers,” Stream co-founder David Regn said.

Ghosh has become a respected industry figure and speaker in the automotive industry. She brings five years of valuable dealership experience and three years agency experience to the Stream team. Also, Ghosh has been involved with Women in Automotive as a founding board member.

“We are excited that she made the decision to make Stream her home. We know she had many opportunities and offers on the table. She was aligned with our vision and making our clients the best they can be and we wanted her to be part of the team,” Stream chief digital officer Bill Parlaman said.

Ghosh is driven by a passion to be an advocate for dealers and to be a small part of moving this industry forward. Her role at Stream allows her to bridge dealers with innovative, industry leading, seamless marketing and website services.

“When I saw a company whose core values to be innovative, to always strive to do right by their dealer clients and to focus on being a leading agency so closely matched mine, I knew it was the perfect fit for me,” Ghosh said.