TrueCar announced today the addition of four new members to its National Dealer Council. The 20-member advisory panel of retail automotive experts collaborates via meetings several times per year with TrueCar executives to improve the car-buying and trade-in experiences for both dealers and consumers.

Gary Marcotte, the council’s chairman and senior vice president of marketing and ecommerce at AutoNation, believes in TrueCar’s mission to incorporate dealer opinions in its offerings.

“What makes this council unique from the others I have been on is that it truly partners with TrueCar,” Marcotte said. “The level of respect and access that TrueCar affords the dealers and their views is unprecedented.”

The new council members include:

• Todd Berkowitz, owner of Manchester and Ocean Subaru in New Hampshire
• Herm Brocksmith, president and general manager of Kuni Honda in the Denver area
• Jessica Germain, the director of customer experience and employee engagement for the Germain Motor Company
• Brian McMaster, the director of e-commerce for Hendrick Automotive Group.

“This council has already helped reshape the car-buying experience for our network of 8,000-plus TrueCar Certified Dealers,” John Krafcik, TrueCar’s president, said. “We look forward to working with this expanded council, now representing all major automakers, as we work together to transform the trade-in process in a way that delivers empowered and delighted consumers and dealers.”