As part of the NADA University Online Webinar Series, the National Automobile Dealers Association announced recently it will be hosting a webinar on Wednesday to help dealers learn how to enhance the customer experience during the online retail process.

The webinar, entitled “Why Online Retailing Will Keep You in Control,” will be presented by Mike Burgiss, the founder of MakeMyDeal and the vice president of eCommerce at Cox Automotive.

According to NADA, the webinar will show dealers how to offer online shopping experiences that customers want while maintaining control of the deal process.

Burgiss will also discuss the needs of the various generations of shoppers to help aid dealers with marketing and sales strategies.

The event will begin at 1 p.m. EST this Wednesday and is expected to last 30 minutes. To register, click here.