VW dealer discusses educating consumers new to CPO

Volkswagen’s No. 1 CPO dealer Luther Westside Volkswagen of St. Louis Park, Minn. Photo courtesy of Luther Westside Volkswagen.

CARY, N.C. - 

As used-car inventories increase, so does the opportunity for dealers to educate car buyers about the benefits of certified pre-owned vehicles and drive them to consider a CPO purchase they wouldn't have sought on their own.

As part of our Best CPO Dealers issue of Auto Remarketing, we looked into how dealers might educate a customer who perhaps isn’t aware or familiar with CPO about its benefit.

“Very informative salespeople would be the first step for explanations,” Steve Hendricks, who is the general manager at Luther Westside Volkswagen, said via email. “All of our VW inventory that can be Certified is Certified so when explaining to our guests no matter which VW they prefer it will come with an impressive peace of mind warranty Factory Warranty not too much different from a new VW.”

Hendricks suggests highlighting CPO program offerings customers find attractive and desire.  

“We also show them the CPO certification check-out sheet and of course present the vehicle itself pointing out perhaps the brand new tires, new brakes and of course our show quality finish on the outside and the like new appearance on the inside,” he added. “An almost new VW for less!” 

Luther Westside Volkswagen of St. Louis Park, Minn. ranked No. 1 on Volkswagen’s CPO list with 1,009 certified sales in 2016.

See all automaker CPO rankings in the Feb. 15 issue of Auto Remarketing.

The complete top 10 CPO dealers for Volkswagen is below, with 2016 sales included:

  1. Luther West Side Volkswagen: 1009
  2. Gunther Volkswagen of Coconut Creek: 729
  3. Volkswagen Santa Monica: 646
  4. South Bay Volkswagen: 596
  5. Lokey Volkswagen: 498
  6. Volkswagen of South Charlotte: 487
  7. Brandon Volkswagen: 464
  8. Pacific Volkswagen: 450
  9. Volkswagen North Scottsdale: 447
  10. Burnsville Volkswagen, Inc.: 431

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