Wheel’s Automotive Dealer Supplies will award $500 gift cards to three lucky dealers during Used Car Week next month.

The gift cards are redeemable toward Wheel’s extensive line of custom, print-on-demand signs, banners, window stickers, hang tags, flags, and multi-dimensional merchandising solutions.

Visitors may enter the drawing by visiting booth No. 210 at Used Car Week, set for Nov. 14-18 at Red Rock Casino Resort & Spa in Las Vegas. All entrants will be registered to win an iPad AIR tablet computer. Entrants need not be present at drawings; winners will be notified by certified mail.

Wheel’s is a merchandising expert in certified pre-owned, and is partnered with 17 OEMs’ CPO programs.

“Dealers often fall back on familiar lot merchandising elements because it’s easy to redo what you already know, but stale merchandising may not pull in buyer interest that new ideas are more likely to do,” said Richard Ashworth, president, Wheel’s Automotive Dealer Supplies.

“Dealers who visit us at Used Car Week will clearly see how we partner to create the freshest, most innovative ideas in used-car merchandising signage — and three lucky dealers will enjoy these products drawing consumer eyes to their inventory at their dealership.”

The following tips can help dealers manage the cost of their merchandising investment while achieving the goal of getting shoppers’ attention:

1. Think it The wrong or wrong number of signs, balloons, and pennants may be perceived as clutter or the wrong message.

2. Be consistent. Mismatched merchandising creates an impression of imbalance, which can create an uncomfortable environment — not a prudent way to start a sale.

3. Be legal. Check local signage laws before you order.

4. Save: Coordinate purchases and consolidate shipping by using a single vendor where possible to save time and money.

5. Get innovative. The same merchandising ideas you’ve used before may not delivery as well in today’s market, especially when marketing certified preowned vehicles. Source a creative supplier willing to work with you to create your ideas and make them reality.

For more information, contact Renee Perri, vice president of corporate division, at (800) 465-8831, ext. 105, or visit www.wheelsauto.com.