Now dealers can converse online with potential buyers more robustly about how their financial standing might translate into a vehicle delivery.

ActivEngage recently integrated with 700Credit to offer the ability to pull credit inside chat conversations. The feature will be added to ActivEngage's ActivOne digital communications solution that launched earlier this year.

As the automotive industry continues to shift towards digital retailing, the companies insisted the new integration can offer dealers the opportunity to leverage technology and real-time conversations, which starts the financial steps of the buying process before consumers step into a dealership.

“Our goal at ActivEngage is to move the automotive industry forward, which is why we've integrated with a multitude of 700Credit products,” said Michael Third, director of software and product development at ActivEngage. “Finance is a key component of the car sales process, and both customers and dealers will benefit immensely from the opportunity to accelerate the process online.”

On average, ActivEngage indicated 20 percent of chats result in a sales appointment. With the new credit and qualification acquisition tool, the company's highly-trained chat specialists will be able to enhance sales appointment leads by sending customer credit and qualification information directly into the store's current credit reporting system.

As a result, dealers will get more qualified shoppers to their showroom.

When asked about the industry impact of finance-related chat conversations, ActivEngage chief operating officer Ted Rubin said, “Today’s consumers want buying experiences that are easier, faster, and more transparent. This integration with 700Credit allows us to put car buyers in the driver's seat and arrive at the dealership with more confidence in their decision to purchase.

“We continue to help car dealers sell cars, proving again that ActivEngage is leading the way in digital retailing for OEMs and dealerships,” Rubin went on to say.

To learn more about ActivEngage’s latest innovations, visit www.activengage.com/activone/.