Dealertrack Technologies reached a partnership on Wednesday with Element Payment Services, a Vantiv company, to seamlessly integrate electronic payment processing into Dealertrack DMS 2.0.

With Element’s fully integrated payment technology within Dealertrack DMS 2.0, officials highlighted that all types of dealership business — including parts and service billing, vehicle deposits, full or partial payments and refunds — can be processed easily and efficiently using credit or debit cards.

Element’s PCI-compliant electronic payment engine, which is designed to eliminate the need for standalone and costly point-of-sale terminals or unsecure third-party applications, can simplify card payment acceptance and dramatically reduces the risk associated with handling personal cardholder data.

“Across the country, automotive dealers have been a primary recipient of credit and debit card payments for many years. To effectively handle these types of payments within a dealership, dealers need a reliable tool that is fully integrated with their systems and processes,” said Sharon Kitzman, vice president and general manager of Dealertrack DMS.

“This partnership with Element will help dealers significantly streamline their daily electronic payment processing through seamless DMS integration to improve operational efficiency, reduce costs and add a reliable level of security,” Kitzman continued.

Matt Downs, general manager of integrated partner business at Element, said the company is excited to partner with Dealertrack to provide store managers “with a powerful fully integrated, simple and secure payment processing solution.

“Element provides the full breadth of services a merchant needs as both a full-service processor and a provider of gateway cloud services,” Downs added.

Additionally, because the DMS integration to Element features point-to-point encryption technology (P2PE), Dealertrack was able to remove its software application from the scope of PCI compliance while ensuring sensitive cardholder information, targeted by hackers, never enters its customers’ systems.

“Our TransForm approach to payment processing is clear: Remove the value and accessibility of cardholder data and eliminate the risk,” Downs said.    

For more information about the Element’s electronic payment processing solution within Dealertrack DMS 2.0, call (866) 435-3636, ext. 1721.