GRAPEVINE, Texas -

Continuing a string of developments that have included a new client and an integration with another industry service provider, loan origination system (LOS) provider defi SOLUTIONS recently announced that the company will be expanding its product offerings to include a full-service analytics and reporting platform.

Stephanie Alsbrooks, chief executive officer and founder of defi SOLUTIONS, acknowledged that finance companies face many challenges as they attempt to gain insight from data. For many, extracting, standardizing and storing data from different systems requires a significant investment. Add to that the vast array of external data sources and analytic products, and the problem increases exponentially.

defi SOLUTIONS claims that it revolutionized the LOS industry by putting power in the hands of the finance company, and so the provider is looking to build on that success by doing the same thing with data and analytics.

defi ANALYTICS will bring big company analytics and strategic insight to all finance companies at what defi SOLUTIONS contends is an “affordable price.”

The analytics platform can offer finance companies a configurable reporting feature that lets them track their loan originations and eventually credit risk performance and profitability. Finance companies also can access powerful data and business solutions from defi’s many industry-leading business partners.

In addition, defi ANALYTICS will partner with Integrated Fintech to offer risk management and strategic consulting to finance companies.

“Our goal is to deliver a platform to our clients that gives them the freedom to access the data they need easily,” Alsbrooks said.

“For years lenders struggled with the expensive technical challenge of getting their LOS to function the way they needed it to,” she continued. “defi changed that by creating a system the lender could control. Today lenders have a similar problem related to data and analytics that will be solved with the expansion of our platform.”

While many large finance companies have made a significant capital investment into reporting, risk management and analysis, Integrated Fintech co-founder Daniel Parry pointed out that many other institutions have not.

“It takes a very long time to build out quality analytic teams, as well as a reporting infrastructure,” Parry said. “Just as defi was built from the lender’s perspective, we have a long history of developing these tools from a lender’s perspective from a startup to a multi-billion dollar portfolio size.

“We are very pleased to partner with defi to help make data-driven insight more accessible,” continued Parry, who added that finance companies using the defi LOS will have immediate access to the services provided in partnership with Integrated Fintech.

The executives mentioned the initial release of the defi ANALYTICS platform is scheduled for the end of the year and will include a base reporting module. They noted additional modules, along with special lender programs, will continue to be added throughout 2017.