Online pre-qualified monthly payment marketing provider DriveItNow recently reached the milestone of more than 4 billion monthly payments quoted to online shoppers since the service launched in 2008.

The company highlighted DriveItNow’s patent pending truPayments calculation engine is now generating almost 200 million payment views a month, creating thousands of credit qualified leads for hundreds of automotive dealer websites and digital retailing platforms, such as Dominion Dealer Website Services, Autobytel’s Payment Pro, and GoMoto’s Xpress Shopping in-store Kiosks.

DriveItNow explained pre-qualified monthly payments are instantly calculated using the car shopper’s actual credit bureau, trade-in equity, bank & OEM finance/lease programs and VIN specific dealer inventory. Displayed payments meet federal, state and OEM compliance requirements. Credit bureau data is retrieved without requiring a Social Security Number or date of birth along with no impact on the shopper’s credit score.

“As a dealer and online lender, we know from first-hand experience, not surveys, what it takes to engage online car shoppers,” DriveItNow president Tarry Shebesta said. “Our direct-to-consumer sales experience gives DriveItNow an edge over other digital retailing services.”

DriveItNow also offers what it calls the Shop-By-Payment service, giving buyers an instant list of all new and used vehicle makes and models they can buy based on their credit and desired monthly budget.

“Shopping for cars based on the consumer’s credit and monthly budget creates a realistic expectation of what they can buy,” Shebesta said. "Shop-By-Payment gives dealers the ability to engage shoppers further up in the buying funnel and generates conquest sales opportunities.”