Within the week that Brian Geitner was picked as the incoming president of Cox Automotive’s Media Solutions Group, the current president of NextGear Capital also gained a leadership role for the American Financial Services Association.

AFSA announced the election of three new members to its board of directors, selections that included Geitner as well as Jim Hill, president and chief executive officer of First Heritage Credit of Mississippi, as well as Martin Less, president and CEO of Nationwide Acceptance Corp.

Geitner has been president of the Financial Solutions Group at Cox Automotive since 2015. His first role with the company was as chief executive officer of Dealer Services Corp., a position he took in 2012. He eventually became president of NextGear Capital.

First Heritage Credit makes personal loans through a network of 73 branch offices in Alabama, Mississippi, Louisiana and Tennessee. Hill also serves on AFSA’s state installment lending subcommittee and the state government affairs committee.

Hill has been an active supporter of AFSA and frequently attends AFSA conferences and congressional fly-ins. He has served as president of the Louisiana Consumer Finance Association (LFA) and the Mississippi Consumer Finance Association (MCFA), and currently serves as the legislative chairman for the MCFA.

Under Less’ leadership, Nationwide has grown profitably from operating in four states and $54 million in net receivables to 25 states and approximately $140 million in net receivables today. Less is active in AFSA and currently serves on the vehicle finance board, the independents section board and the education foundation board. He served as chairman of the AFSA political action committee for 2015-16, was a founding member of the AFSA Education Foundation’s Endowment Fund and was one of the founding members of the independent auto executives group.

On a local level, Less has served in various senior officer positions in the Independent Finance Association of Illinois and is active in the Illinois Financial Services Association.