Credit union vehicle buying resource GrooveCar Direct formed partnerships with four national credit unions this week.

The newest additions to the service provider’s network include

—Corporate America Family Credit Union of Elgin, Ill.
—First Alliance Federal Credit Union based in Rochester, Minn.
—Morgantown AES Federal Credit Union of Morgantown, W. Va.
—Wymar Federal Credit Union of Geismar, La.

Corporate America Family FCU has a membership of 65,000 with assets exceeding $559 million. It has 19 branch locations across 12 states.

First Alliance FCU serves a membership of more than 12,000 with assets exceeding $137 million.

Wymar FCU has a membership of approximately 4,000 with assets of $81 million.

Morgantown AES FCU has assets of $40 million serving more than 5,000 members with three branches in West Virginia.

“We sought to position our credit union as a one-stop-shop for our members’ vehicle needs and GrooveCar’s simple, straightforward and easy-to-implement approach adds value to our member relationships,” First Alliance vice president of operations Lisett Comai-Legrand said.

GrooveCar vice president of strategic alliances Robert O’Hara emphasized that GrooveCar Direct’s custom auto buying resource differs from other credit union auto buying programs by its credit union-centric approach.

“By focusing upon the credit union, the marketing of their auto products and their loan goals, rather than the dealer, our product can improve ROI, generate organic auto loan growth and provide non-interest income while serving members’ best interests,” O’Hara said.