GWC Warranty, a provider of used-vehicle service contracts and related finance and insurance products sold through dealers, recently announced the addition of three executives to bolster its sales and operations teams.

Joining the sales force are Sarah Messmann, who has been appointed the new area vice president of sales for the company’s Western region, and Jeremy Beck, who has been named area vice president of sales development.

Meanwhile, GWC Warranty also appointed Richard Gesler as the company’s new vice president of operations.

In her role, Messmann will work with GWC dealer consultants in the western United States to improve existing dealer partnerships and seek new opportunities to help dealers sell more cars by giving car shoppers the confidence to become car buyers.

Beck will oversee all of GWC’s sales training initiatives with an eye toward dealer development, new training curriculum and added dealer engagement.

“Both Sarah and Jeremy are proven leaders with a wealth of experience in the automotive industry,” GWC Warranty chief executive officer and president Rob Glander said. “We’re confident that their arrivals, along with the talented sales leadership team already in place, will put GWC Warranty in position to deliver on our best-in-class promise to more dealers than ever before.”

Messmann joined GWC Warranty following 12 years with Wells Fargo Dealer Services where she served in a variety of high-level sales leadership positions.

Beck brings with him an extensive background in instructional design, developmental programs and retail automotive sales. He most recently held the title of national training manager for Ally Financial.

In his role, Gesler will oversee all of GWC Warranty’s claims, business processing and customer service operations.

“Rich’s proven track record of leadership, claims management and customer service excellence could not be a more perfect fit for GWC Warranty,” Glander said. “The areas of the business Rich will oversee touch our dealer, agent and lender partners as well as their customers on a daily basis.

“We’re confident that he will continue to enhance our top-tier claims team and elevate the best-in-class customer service we commit to deliver in every interaction,” Glander added.

Gesler arrived at GWC Warranty following more than two decades of claims management experience. Throughout his career, GWC Warranty highlighted that Gesler has improved claims performance and customer service at numerous organizations such as Liberty Mutual Insurance Company, Hanover Insurance Group, AutoOne Insurance, Bristol West Insurance and Nationwide Insurance.

With more than 20 years of experience administering used-vehicle service contracts, GWC Warranty has paid more than $400 million in claims to date.

“Gesler’s arrival is aimed at enhancing this already strong VSC operation with a customer-focused approach to claims administration and customer service,” the company said.