WILKES-BARRE, Pa. -

GWC Warranty, a provider of used vehicle service contracts and related finance and insurance products sold through dealers, recently announced the addition of Andrew Roke as its new product manager.

As a member of the marketing department, the company highlighted Roke will be responsible for managing GWC’s suite of products while evaluating new opportunities for innovative product enhancements, all in an effort to help GWC Warranty partners operate more successful businesses.

Prior to joining GWC, Roke held several positions in operations and marketing product management. Most recently, he held the position of strategic product manager for Cornell Cookson in Mountain Top, Pa. He previously spent several years with Aramark, working in the cleanroom and uniform services divisions in Scranton, Pa., and Los Angeles, respectively