GO Financial and NextGear Capital recently launched their "Gear Up and GO" rebate program.

Officials said this new promotion, which began on April 1, provides dealers the opportunity to earn a $100 credit for each eligible vehicle that is floor planned with NextGear Capital and sold to a consumer via GO financing.

“It’s important to us that our customers enjoy success in all aspects of their business, which is why we are excited to partner with GO Financial on this new rebate program,” NextGear Capital president Brian Geitner said. "This is just another example of the great benefits available to dealers through the Cox Automotive network."

Colin Bachinsky, president of GO Financial, added, “This is a great opportunity to work with NextGear Capital to provide even more value and financing opportunities to our participating dealers. We hope this is the first of many innovative programs we will bring to market with NextGear Capital and our other Cox Automotive partners."

Both Geitner and Bachinsky emphasized that this promotion is the latest example of how the ongoing partnership between NextGear Capital and GO Financial allows them to provide superior value to dealers nationwide.

In 2014, GO rolled out its unique financing program to all NextGear Capital markets, providing dealers with more access to the expanding subprime market.