On Wednesday, NextGear Capital announced a trio of senior leadership position appointments; strategic moves officials said were made to position the company to take on more of a focused approach toward its customer service model as it continues to grow.

“The true strength of any organization is its people, and with these appointments, we have put the right individuals in position to help lead NextGear Capital through 2015 and beyond,” NextGear Capital president Brian Geitner said.

The following individuals have been appointed to new roles:

John Wick, Chief Strategy Officer

In this expanded role, Wick will draw upon his 20 years of experience to form the NextGear Capital Strategy team to help leverage the company's Cox Automotive opportunities.

The company highlighted Wick’s team will create efficiencies and alignment using finance as a bridge to deepen Cox Automotive relationships.

Additionally, he will continue to serve as general counsel for NextGear Capital.

Alan Lang, Senior Vice President — Corporate Operations

The company indicated Lang will guide NextGear Capital’s leadership groups through the effective and efficient development of new business, maximization of credit utilization and the diligence of underwriting, contracting and onboarding customers.

Lang has more than 20 years of experience in the automotive finance industry and was recently the company's vice president of corporate operations.

Prior to joining NextGear Capital, Lang held various positions with increasing responsibility with Automotive Finance Corp. and Mercury Finance Corp.

Randy Dohse, Senior Vice President — Field Operations

NextGear highlighted Dohse’ responsibilities will include guiding the company’s field processes to maximize customer service levels and deepen dealer relationships.

With 20 years of experience in the automotive industry, Dohse has been with the company for 10 years, most recently serving as Western divisional vice president.

Before coming to NextGear Capital, Dohse held leadership positions with AFC and AmeriCredit.

“This is an exciting time for NextGear Capital,” Geitner said. "The formation of Cox Automotive, coupled with our company’s growth, continues to generate new and exciting opportunities to serve our customers. With our strong leadership team, we can take advantage of these varying opportunities to maximize customer service and give back to the industry.”