F&I Express recently announced that its finance and insurance platform is now integrated with Roadster, an eCommerce solutions provider for vehicle buying and leasing.

Roadster’s dealerships now can provide buyers with accurate aftermarket product quotes and educational material using F&I Express’ Express Digital Media solution.

The Express Digital Media solution is designed to utilize a proprietary F&I Express’ Dealer Service Provider (DSP) API and can provide instant connectivity to accurate quotes and product content from more than 130 providers.

The company cited a 2015 Cox Automotive study that showed there is a significant gap in consumer understanding of F&I products. The study indicated that eight out of 10 people surveyed would be interested in learning about F&I products before entering the dealership, with 63 percent stating that they would be more likely to buy F&I products if they could learn about them before finalizing their vehicle purchase.

The Express Digital Media solution can helps dealership take advantage of increased F&I aftermarket insurance revenues by taking F&I out of the finance office to where the customer feels more comfortable. Express Digital Media can empower the potential buyer with the information they need to research F&I aftermarket products for any specific vehicle.

“Giving car shoppers the opportunity to review F&I products on their own time just makes sense,” Roadster chief operating officer Rudi Thun said. “We are proud to partner with a company like F&I Express who shares our passion for helping dealers realize more efficient and productive sales through customer empowered commerce.”

F&I Express president and chief executive officer Brian Reed added, “Our DSP API will indeed empower the car buyer and consequently the dealer will enjoy increases F&I profits. It’s a win for everyone.”