RoadVantage wants educated customers arriving at dealership finance departments, so the F&I program provider rolled out a series of educational videos that are free and not tied to a specific provider brand.
RoadVantage acknowledged some providers offer proprietary branded product videos. But if a dealership carries products from more than one provider or changes product suppliers, RoadVantage insisted those videos become useless, requiring dealerships to switch out videos — or stop using them altogether.
Dealers and agents can post these on their websites or play them in their waiting rooms to raise consumer awareness of F&I products and the value they offer to consumers.
The product category videos include:
—Tire & Wheel
—Dent & Ding
—Vehicle Service Contracts
“Our philosophy at RoadVantage is a better customer experience,” RoadVantage chief exeucutive officer Garret Lacour said. “And we aren’t just talking about our products and claims service. We believe the entire industry benefits when dealers get involved with educating consumers about the value F&I products bring to the table.
“But we don’t just want dealers who offer our products to benefit,” Lacour continued. “We want every dealer to have the ability to offer professional, high-quality video content for the F&I products they offer. That’s why we decided to go this route with our videos, and why we are offering them free of charge to everyone who wants to use them.”
RoadVantage cited a 2016 study found that consumers who were educated on the value of F&I products before they entered the F&I office were three times as likely to purchase those products than consumers who were not educated.
“No matter what products or provider a dealership or agent chooses to offer, the entire industry benefits when we meet consumers where they prefer to get their information,” RoadVantage reiterated.
The videos can be downloaded at http://roadvantage.com/free-videos.