Digital marketing, sales and service solution provider ChannelNet added another captive finance company to its list of clients as the company recently signed a new contract to provide Web-based customer lifecycle communications for Toyota Financial Services (TFS).

The company’s software, ChannelNet SiteBuilder, uses a needs-based marketing approach that can give the captive the ability to target and personalize each interaction as the customer progresses through the ownership lifecycle.

“We are honored to work with Toyota Financial Services,” ChannelNet chief executive officer and founder Paula Tompkins said. “Our goal is to support TFS with dynamic, personal web experiences that increase customer satisfaction and drive loyalty. It’s all about sending customers relevant information at the right time.”

Tompkins explained that ChannelNet’s technology can provide a comprehensive customer lifecycle solution starting with the welcome, continuing through contract termination and ultimately another purchase. The self-service solution can also increase the cross-selling opportunities for the brands and their dealers.

Based on industry standards, the software can create a transparent flow of data from segregated or silo systems, giving the customer access to the dealer, brand and finance information all in one place.

Other ChannelNet automotive customers include Ally Auto, Audi Financial Services, BMW Financial Services, Fiserv, Hyundai Motor Finance, Kia Motor Finance, RouteOne, Volkswagen Credit and Southeast Toyota.

TFS provides retail and wholesale financing, retail leasing, vehicle protection plans, and other financial services to more than 1,300 authorized Toyota, Lexus and Scion dealers in the U.S.