ST. LOUIS -

Tile, a Silicon Valley-based smart location company, and Axiom Product Administration, a finance and insurance (F&I) product company, recently signed an exclusive distribution partnership to help protect individuals from the stress and expense of losing their vehicle keys.

The Revolution Key Protection program, or RevKey, will combine a new protection product by Axiom along with a technology device and smartphone app designed and built by Tile.

The companies explained automotive key fobs are expensive electronic devices — essentially, tiny computers — that can cost hundreds of dollars to replace. Most drivers are unaware that their auto insurance policies do not cover the loss of key fobs and they are caught by surprise when they are forced to cover the expense themselves.

Axiom and Tile have worked together to design a solution that solves this pain point. Tile’s Bluetooth tracker will attach to a driver’s key fob to help locate misplaced keys. If the keys end up lost, stolen or quit working, Axiom will provide up to $1,000 to cover the cost of replacing the key fob and Tile device.

“Keys are one of the most frequently lost items in a person's everyday life, and key fobs for modern cars are incredibly expensive to replace," said Scott Shillington, vice president of sales and business development at Tile. “We are happy to work with Axiom to provide drivers with increased peace of mind.”

RevKey is currently available through dealership F&I departments nationwide and in most cases, will be sold at the point of purchase as a one, three, or five-year policy. Customers will be provided with a new Tile each year. 

Each dealership promoting the RevKey program can customize the Tile fob with a brand/logo, giving the dealership 24/7 brand exposure.

“Our mission is to offer F&I products that resonate with today's automotive consumer and to create a unique and modern user experience,” said Axiom president and chief executive officer Michael Reth. “Revolution Key Protection sets the benchmark very high by combining a traditional F&I protection product with the awesome technology features of Tile.”

Dealerships interested in offering Revolution Key Protection can contact Axiom at (844) 252-0937 or salessupport@axiomadmin.com.