This week, technology provider White Clarke Group announced the addition of Julie Weems to its North American team as vice president of marketing for the Americas.

The company highlighted Weems, a marketing veteran in the auto finance industry, joins White Clarke Group as part of its continued expansion and focus on the U.S. market. As vice president of marketing for the Americas, officials noted Weems brings a unique blend of expertise in marketing strategy, solution design, engagement and retention within the auto finance and technology verticals.

Most recently serving as director of auto finance solutions for Equifax Verification Services, Weems worked with finance to integrate and leverage unique data assets to increase originations efficiency, profitability and portfolio stability.

Prior to Equifax, Weems served in several marketing leadership positions for Exeter Finance Corp., Santander Consumer USA and CitiFinancial Auto.

 “I am proud to join this world-class team in support of their expansion efforts. White Clarke Group is uniquely positioned to offer a new level of agility for end-to-end automotive, consumer and asset finance software, while meeting the highest security and compliance standards in the world today,” Weems said.

Weems is an active participant in the American Financial Services Association (AFSA) where she serves on the marketing committee and business partner board, in addition to her participation with other various organizations, including the National Automotive Finance Association.

Weems and other members of the White Clarke Group U.S. team will be in New Orleans next week for AFSA’s Vehicle Finance Conference in booth No. 102/104.