10,000 Dealers Now Offer SiriusXM’s Used-Car Offering; Another Program on Horizon

More than 10,000 dealers are now utilizing the SiriusXM Pre-Owned Vehicle Program, and given this momentum, SiriusXM has opened up pre-enrollment for dealers in another program, the company announced Wednesday.
Dealers can now pre-enroll for the company’s Service Lane Program, which launches this summer. This program offers two months of free SiriusXM subscription for qualifying customers who bring in their vehicles with factory-equipped satellite radio for service.
“Surpassing 10,000 participating dealers, including all of those run by seven of the top 10 franchise dealer groups based on pre-owned vehicle sales, is a remarkable milestone for the Pre-Owned Program,” said Joe Verbrugge, senior vice president and general manager of automotive remarketing and retail sales at SiriusXM.
“Building on the success of this program with auto dealers across the country, we are now accepting pre-enrollments in Service Lane, a program that will allow participating dealers to provide qualifying customers with a 2-month SiriusXM subscription, giving these potential subscribers access to our unparalleled programming.”
To sign up for the pre-owned program, dealers can visit www.SiriusXMPreOwnedTrial.com. If you are already enrolled in this program and want to sign up for the Service Lane Program, visit www.SiriusXM.com/ServiceLane.
Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.